LATEST CAMPAIGN ELEMENTS...

This page of my blogger is devoted to my 'What I gotta do??' campaign. A campaign thats designed to ensure my name is on the top of the list to the Talent hunters of those companies I really want to work for. The title of the campaign says it all.

There'll be new elements being released on a pretty continuous basis so check back regularily!!

Element 1

Channels: Online, direct mail, email

Target: Core companies of SIGNIFICANT employment interest

Objective:

* Raise awareness of 'Mike Staples' the branded product. Instill in the target audience an association with the logo.

* Ensure the seeds of my USP's (brand values)are sown in the minds of the target audience.

* Introduce the campaign 'What I gotta do??' to the target audience.

Release: Monday 14th September